Samsung introduced its first smartphone with Tizen Os care, it is called Samsung Z, and its name has a special meaning. „Z day” is especially used for the beginning of a military offensive.
Samsung has surpassed all its competitors, becoming the leader of Android phone manufacturers with a 65% market share. Last year Google cautioned them that they are altering their operating system at a much faster rate than they should and recommended they deliver a graphic interface closer to the Nexus range which use a pure Android software.
Because it has become stronger and unstoppable, Samsung wants more. That is why they have launched a smartphone Tizen OS, and their ambitions are greater than you might think. Don’t think they will give up Android to change directions. But in the long run they will increasingly rely on Tizen OS. They are aware that the app ecosystem is the key to success. They’ve done their research better after the Bada failure.
Tizen OS is an operating system which resembles Android a lot, making it difficult for smartphone users to pinpoint the differences between the two operating systems.
In order to increase Samsung Z’s popularity and other Tizen operated smartphones or tablets, the Korean titan could use the strategic elements presented below:
1. A maximum amount of marketing – Samsung is a giant force with set-ups in varied fields ranging from automobile production to CPUs, SSD storage type devices, etc. If they will set their mind on advertising their new product range you are going to see the most agressive marketing campaigns ever. They have enough experience after using this recipe for the Galaxy series Android phones.
2. The app ecosystem – this problem can be quickly solved. Google is derived from Linux, so is Tizen OS. They need only find a way to port the .apk’s of the games and apps from Google Play to the new operating system. BlackBerry has done something similar, Samsung has an even greater expertise in this field.
3. Price/Specs/User experience ratio – 2014 is the year of low-cost and mid-range smartphones. Samsung could release Tizen OS phones at a decent price and success would follow. I’m not sure if there is room for another operating system, though. Android, iOS and Windows Phone are the top 3 in 2014. Tizen OS will definitely raise the bar for the competition.