The problem, not only with the Apple Watch, but in general this kind of device is that it has not yet a clear utility. A Smart Watch is just an extension of your mobile phone. All you do using the watch from your wrist, you can do with your mobile phone, which you already have with you, and of which the intelligent clock is totally dependent.
Come to think of the launch of the iPhone in 2007. What was the sales pitch for the new Apple phone? A device that combines an iPod and mobile phone. Once the launch of applications, the iPhone has turned into a small portable computer that can be used in a thousand and one ways.
iPad was a device located in between iPhone and laptop: portable enough that you can take it anywhere with you, but with a large enough screen that you can do impossible things to a mobile phone.
Now let’s think what the sales pitch in one sentence is for a Smart Watch … You do not have to take your phone out of your pocket! This device is defined not by what it does, but by that it replaces smartphone. But actually it does not replace it.
The smartphone must be on you, because without it, the smartwatch does not work. And then why can’t I take the phone from my pocket and do what I need to do, without having to use a proxy? The most pragmatic answer to the question why you need a Smart Watch? I heard from high school teens who say it helps them to send text messages during class hours, time when they can’t be seen with the phone on the table. The same response, but less frustrating, comes from adults who explains that it’s not polite to use your phone during a meeting.
Perhaps I fail to understand how things are with politics complications and corporate policy in the digital age, but if you really get bored in a meeting and you’re not interested, why do you find yourself there? Or if you really need to be there, is it not a good idea to make an effort and pay attention?
However, for those who do not want to turn in one direction or another, and believe it’s good just to be present, Apple comes to the rescue with a device that allows you to hang on Facebook discretely.
For now, the Smart Watch either from Apple, Motorola, LG or Samsung, is only a platform that promises exciting opportunities for those who manage to find its utility. It is within the software developer’s responsibility to produce applications that transform the smartwatch from a telephone extension in a really useful gadget.