Android version of Cortana service, currently only available in beta, can now be accessed more easily.
A shortcut to Google Now can now be reconfigured to start the Microsoft service, offering searches and information using Bing. It seems to be just another step towards the integration of several Microsoft services in the experience of using an Android operating system.
Cortana on Android
On devices that have Cortana service installed, a long press gesture on the Home button is followed by the choice between this and Google Now. Those who want to always have the option to use Google Now can choose to make the effort to always select their preferred application, but those who prefer Cortana, can set a shortcut as default. Of course there are limitations that prevent the Microsoft service to take over all the functions from Google Now.