A week between smartphone charges? It’s the dream of every phone user! Wall Street Journal / Advanced Technology and Projects Group (ATAPI) from Google has been working on a project to increase the battery life of mobile phones from 5 to 10 times!
But…Google decided to abandon the project. ATAP is a group of initiatives from where Google started Project Ara, the modular phone, and Project Tango of 3D Mapping.
Research teams operate according to a methodology belonging to “Special Forces” – a project that does not give good results is ‘killed’ in two years. Project with the battery life did not last even two years, being stopped after nine months, according to a former researcher at Google ATAP, because it was not good enough.
Working at a fast pace where the lack of results means decommissioning, was brought to Google ATAP by Dr Regina Dugan, former head of DARPA, which came on board when Google bought Motorola in 2012. Not only that projects are stopped after 2 years but the project manager is dismissed.
This creates a sense of urgency, and researchers need to value the allocated time. Apparently, Google ATAP impresses rest of the company so that they got a new building and additional funds, according to Wall Street Journal. More news on smartphones can be seen here